Sterling Weddings Events & Design

How We Generated 17 Qualified Leads in One Week with Just $150

17
Qualified Leads
$150
Total Ad Spend
7
Days

Background

Sterling Weddings Events & Design is a premier full-service wedding planning and design studio based in Texas, known for crafting warm, romantic, detail-rich celebrations. Their goals were clear: increase brand awareness and secure more consultations with engaged couples ready to plan their weddings.

The Challenge

Despite a strong brand and beautiful portfolio, Sterling Weddings faced the common challenge of reaching newly engaged couples actively looking for planners—especially outside of traditional platforms like The Knot and WeddingWire.

Our Approach

We designed a hyper-focused Meta (Facebook & Instagram) ad campaign that:

  • Spoke directly to engaged couples in Texas, showcasing the team's expertise in creating stress-free, breathtaking weddings.
  • Used strategic copy and visuals to emphasize Sterling Weddings' full-service approach, from planning to florals.
  • Included a compelling call-to-action inviting couples to book a free consultation.

With a modest $150 ad budget, we tested creative variations and optimized daily to ensure every dollar worked harder.

The Results (in just 7 days)

17

New qualified leads—engaged couples who filled out detailed inquiry forms

$9

Cost per lead (under)

Significant spike in website traffic and social profile engagement

Why It Worked

  • Clear messaging that differentiated Sterling Weddings from other planners.
  • Audience targeting built around recently engaged users in their local area.
  • Streamlined lead form that reduced friction and captured high-intent inquiries.

What This Means for Sterling Weddings

With these new leads, Sterling Weddings is on track to book several premium weddings, easily turning a $150 ad spend into $30,000+ in potential revenue.

This campaign proved that with smart strategy, even a small investment can deliver powerful results.