Case Study 06 Floral Design · Content · Paid Ads

A system that keeps your brand moving.

We build a system that keeps your brand moving when you have other things to do. This time the proof is hooks and strategy, not just consistency.

Client Forevermark Flowers Service Content · Paid Ads Budget $50 Lifetime Test Permission to share
20
Leads
Real leads captured, not just clicks.
$2.12
Cost per Lead
What each lead cost to capture.
$42.43
Amount Spent
Total spend across the test.
$50
Lifetime Budget
A small, efficient test.
01
The Client

A brand that has to feel like her

Forevermark Flowers is a floral business run by an owner with a strong personal vision and a clear company tone. She needs the brand to feel like her, not generic.

She needs practical plans, not just posts. A presence that sounds like her and moves the same way her business moves, day to day.

Floral designStrong personal visionContent & paid adsPractical plans, not just posts
02
The Problem

More than pretty posts

Forevermark needed more than IG posts. She needed someone who truly understood her tone and her personal vision, and who could turn that into clear, practical plans based on her needs.

Her business changes day to day, so the content and ad strategies had to flex with it. She did not want someone who just follows instructions.

Reality
Pretty posts, no plan
The flowers look great, but the page isn't turning them into clients.
Perception Gap
Generic, not her
A brand that sounds like anyone else, not like her vision.
Need
Someone who gets it
Clear, practical plans that flex with the business.
03
The Strategy

Hooks and strategy, not just posts

Listen carefully. Take detailed notes during meetings. Understand the tone, the personal vision, the targeted market, and the growth opportunities.

Then create a detailed, clear, practical plan. Focus on the hooks and strategies each post should have to attract clients, not just pretty flowers.

  • Understand the tone, personal vision, and targeted market
  • Build a detailed, clear, practical plan
  • Give every post a hook and a strategy to attract clients
  • Stay proactive, efficient, and attentive
  • Think from the company's perspective, not just follow instructions

Approach: Proactive, efficient, and attentive. Thought from the company's perspective, not just following instructions.

04
The Execution

One meeting, a real plan, then daily flex

It started with one meeting and a questionnaire to understand her needs. From there, a detailed plan was created. Content and ad strategies were flexibly adjusted as her business changed day to day.

She was helped to understand the hooks and strategies each post should have to attract clients. Notes taken, listened carefully. Thought from the company's perspective, not just following instructions.

Where it started
One meeting + questionnaire
Her needs understood before a single post.
The plan
Detailed and practical
Clear, and built around her needs.
The flex
Content & ads adjusted daily
Moved with the way the business actually runs.
The shift
Hooks & strategy
She now sees why each post works.
05
The Results

20 leads on a $50 test

Mackenzie didn't just help me with IG posts - she truly understood my company's tone and my personal vision, and created clear and practical plans based on my needs. Throughout the collaboration, she listened carefully, took detailed notes during meetings, and could flexibly adjust content and ad strategies according to daily changes in my business operations. She helped me understand the hooks and strategies each post should have to attract clients. What I appreciated most was her proactivity, efficiency, and attentiveness - she didn't just follow instructions, but genuinely thought from my company's perspective. I am extremely satisfied with this collaboration, and if I could, I would give 6 stars. Mackenzie helped me so much that I even recommended her to a friend for their business. Thanks again for helping Forevermark Flowers.

Forevermark Flowers owner

Meta Ads Manager results: 20 leads, $2.12 cost per lead, $42.43 amount spent, $50 lifetime budget
Meta Ads Manager · Lifetime results · 20 leads · $2.12 per lead · $42.43 spent
6 stars
Extremely satisfied
If she could, she'd give 6 stars. That is the review.
Recommended
Sent to a friend
She recommended Mackenzie to a friend for their business.
Efficient
$50 test, 20 leads
20 leads at $2.12 each on a $50 lifetime budget.
06
The Takeaway

Understood, so trusted

This wasn't about just helping with IG posts. It was about understanding the tone and the vision, then turning that into clear, practical plans that flex with the business.

Hooks and strategy to attract clients. Proactivity and attentiveness. That is why she trusted Mackenzie enough to recommend her to a friend.

Tone & VisionPractical PlansHooks & StrategyProactiveTrusted

A system that keeps your brand moving when you have other things to do. This time the proof is hooks and strategy, not just consistency.

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Built for brands with a vision


We build a system that keeps your brand moving when you have other things to do. Hooks, strategy, and plans that sound like you.